Fathima Saleem

Solving the "what to build" and "why it matters" with a focus on user empathy, market insight and business value

6+ Years

At companies like PayPal, IBM, and Innovation Incubator

Cross-Industry 

FinTech, E-Commerce, Artificial Intelligence, and Healthcare 

Academic Background

MSc (Tech & Innovation) @ National University of Singapore, BE in Computer Science

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Portfolio

Featured Work

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AI Recommender System

With AI-driven approach, we developed an intelligent system that matches users with perfect outfits based on event context, while seamlessly connecting them with professional stylists for personalized consultation.

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AI-automated Voice Call App

Created solution design of a voice-based AI caller that autonomously handles calls, books appointments, answers FAQs and integrates with payment processing application like Square, CRMs for client relationship management and Calendars to sync real time appointment bookings powered by OpenAI, Twilio, LiveKit and ElevenLabs

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Teleconsultation Application

Developed a mobile-first telemedicine platform that connects patients with healthcare providers based on language preferences and geographical location during the pandemic. The solution suggests available doctors by matching patient requirements with provider language capabilities and proximity.

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LLAMA2 for Construction Compliance

Implemented and fine-tuned a specialized language model to provide accurate, region-specific building regulation guidance across South India, enhancing compliance and decision-making efficiency.

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AI Formula and Cold Email Generator

Formula Generator generates and explains formulas for python scripts, SQL queries, regular expressions, salesforce and excel. 

Cold Email generator creates cold email based on the background information, value added, recipient company and the call to action. 

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Senior Health Platform

Designed and implemented a comprehensive knowledge graph system connecting care-related entities for enhanced caregiver support, focusing on relationship mapping across symptoms, medications, and daily routines with detailed workflow analysis and usability recommendations.

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CGM Device Market Strategy

Created Go-to-market strategy to strengthen Abbott's leadership in the CGM sector, with comprehensive competitive analysis and technological innovation assessment. Leveraged patent insights and identified strategic partnerships to develop positioning recommendations for market expansion in a rapidly evolving landscape.

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AR SDK Market Entry Strategy

Created strategic market positioning and comprehensive marketing plan for augmented reality SDK, focusing on developer ecosystem engagement and competitive differentiation in the technical B2B space.

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Document Management System

Designed and implemented a centralized document management platform that streamlines file organization, enhances collaboration, and ensures version control across enterprise systems.

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Cross border Payments

Developed a digital payment solution enabling users to create virtual cards for seamless international money transfers and cash loading capabilities. The platform simplifies cross-border transactions through an intuitive card management system.

I am a strategy-driven product manager with over 6 years of experience leading cross-functional teams to build and scale digital products. My core strength lies in connecting market intelligence, user behavior, and evolving technology into actionable product strategy.

At PayPal, IBM, and startups, I have worked across diverse industries like fintech, fashion-tech, and AI-powered platforms influencing product direction, identifying new growth opportunities, and launching impactful features. I excel in roles where I can guide the product’s long-term vision while staying close to users and execution.

My goal is to shape products that not only serve immediate needs but also unlock new business models and user value at scale.

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